Gamification for Brands invited lecture @ Digital2012

I was invited to deliver a lecture on Gamification Design for Brands @ Digital 2012 conf

my lecture will cover the following topics: 

• What is Gamification?
• Gamification 4 Brands best practice Case studies
• How gamification design works?
• Gamification Platforms
• Gamification ROI
• Gamification implementation tips & tricks
• Gamification Design for Brands Challenge unlocked

Should it be renamed to: Engagement & Fun design for Brands?